For home service owners doing $2M – $10M
Stop Being
The Reason
Your Company
Can’t Grow.
Train every operator on your team — GM, Service Manager, Install Manager, Sales Lead, CSR, Technician — with the exact SOPs that built a $140M+ home services operation. Without you having to be the trainer.
Built by Tom Howard (Owner of Lee’s Air · $140M+ Annual Revenue) and Phil Filaski ($19.6M in residential HVAC sales)
The Operators Behind It Who’ve Actually Done It Themselves.
Tom Howard
Owner of Lee’s Air · $140M+ Annual Revenue
Every system in this library came from Lee’s Air — the home services operation Tom actually built, now doing over $140M in annual revenue. He’s not a consultant. He lived it.
Phil Filaski
$19.6M Sold. In Living Rooms.
Phil is the #1 residential HVAC salesperson in the country. $19.6 million in personal residential sales — not over the phone, not on Zoom. In the home, knee-to-knee with the homeowner. He teaches the entire sales curriculum: the in-home process, objection handling, closing techniques, and the maintenance agreement plays.
Sound familiar?
You already know what’s wrong.
These are the bottlenecks that keep $2M – $10M home service companies stuck under their own ceiling.
Revenue Has Flatlined
You hit a ceiling. More hours, same number. The operational bottleneck is real — but you can't fix what you can't see.
You ARE the Business
Every important call comes back to you. Take a week off and the wheels come off. Your team knows it. You know it.
Everything You Know Walks Out the Door
Every system, script, and SOP lives in your head. When a top tech quits, your playbook walks out with them.
The Bad-Hire Cycle
You hire, they fail at 90 days, you blame the labor market, you start over. The actual problem? No onboarding system.
Sales Are Inconsistent
One tech closes 60%, another closes 20%. The difference is whatever they remember from the truck ride that morning.
Tired of Theory
Coaches who've never run a truck. Gurus who've never sold an HVAC system in a living room. You want operators, not theorists.
Your team is good people.
They just don’t have a standard.
No playbook. No training. No system. Just whatever you happened to teach them on the truck ride that morning.
Leads Going Cold
New leads sit untouched. Nobody owns the follow-up — so your competitor closes them while your CSR's still hunting for the script.
Inconsistent Close Rates
Your team wings every call. Some months are great, others are a scramble — because there's no system, just whoever's on the truck.
Reviews Trickle In
A 3-day callback delay turns into a 2-star review that costs you 10 future jobs. Your CSR didn't know the right thing to say.
New Hires Quit at 90 Days
You find a solid hire but have nothing to hand them on day one. They're lost in 2 weeks and gone in 2 months.
You’re the Trainer Too
Every new hire learns from you. Every onboarding burns your week. Multiply by 6 hires a year — that's the bottleneck.
The Business Won’t Sell
A buyer asked about your systems and now your company's worth half what you thought. Without documented playbooks, the business IS you.
You don’t need another guru.
You need an operating system. The training stops living in your head. The standard finally exists. The bottleneck is gone.
Introducing
What is Real American Grit University?
Get the 9 playbooks Tom used to run a $140M+ home services company — now broken into video trainings that install a 9-figure standard into every operator on your team.
Every department. Every role. Every operator. You assign the playbooks by role. Your team watches the videos. They take the quizzes. They earn the certificates. You watch their progress on one dashboard.
You stop being the trainer. You start being the CEO.
How it works
Three steps. No rollout. No theory.
Subscribe & Assign
Add your team — GM, Service Manager, Sales Lead, CSRs, Techs. Assign courses by role in 5 minutes.
They Train. They Certify.
Operators watch focused 6–12 minute video modules. They take comprehension quizzes. They earn a certificate per course.
You Track. You Lead.
Watch progress on the owner dashboard. Tie certificates to pay or promotion. Stop being the trainer. Start being the CEO.
What’s inside
9 Departments. 50+ Courses. Zero Theory.
Every system in this library came from a real $140M+ home services operation. Not a single module is theoretical.
Sales
Stop guessing why one tech closes 60% and another closes 20%. Your team runs the same proven in-home process — every call, every home, every time.
Acquisitions
Buy a competitor without overpaying. Sell the company for what it's actually worth.
Pricing
Most contractors are 5–15% under-priced and don't realize it. This is the section that pays for the subscription on day one.
Corporate Structure
You finally understand the structure of your own business — and you fix the parts that are quietly costing you money or exposing you to risk.
Financials
Profitable contractors go broke every year because nobody read the cash flow. This is the section that makes that impossible.
Marketing
Your marketing stops being a slot machine. You know which dollar produces a booked job — and what to do with the leads everyone else lets die.
Operations
Fewer callbacks. Better reviews. Higher billable efficiency. The operation runs without you having to be in it.
Human Resources
Hiring becomes a pipeline, not a panic. Onboarding is structured. Your best people stay. Your bad fits leave fast and cheap.
Leadership
Your managers actually manage. They make decisions, run their departments, hold the standard. You stop being the only adult in the room.
Plus the platform
The accountability layer that makes it actually work.
Certificates per Course
Every operator earns a printed-and-trackable certificate per course. Goes in the personnel file. Can be tied to compensation.
Owner Dashboard
See who's started what, who's finished, and who's dragging their feet. The accountability layer that makes the whole thing work.
23-Day Sales Huddle Series
Bite-sized morning meeting content your Sales Lead can run without writing huddle agendas themselves.
Quarterly Content Drops
Tom and Phil are still operators. New modules drop quarterly as the field evolves. No extra cost.
What you get — department by department
The 9-Figure
Operator’s
Playbooks.
The training system that turns your whole team into 9-figure operators.
The 9-Figure Operator’s Playbook · Vol. 01
Sales
How to turn every rep into a top closer.
The $19.6M Step-by-Step In-Home Sales Process
Hand your reps the proven sequence they run on every in-home call.
FLIP, Selling Tech, or Hybrid
Discover the sales model that closes more deals for your shop.
The Advanced Objection Handling Playbook
Crush stalls, spouse excuses, and price pushback.
The Golden Nugget Close
Land maintenance agreements on most closed jobs.
The 23-Day Sales Huddle Series
Get 23 days of morning meetings already written for your team.
Plus more inside
$9,997 Value
The 9-Figure Operator’s Playbook · Vol. 02
Acquisitions
How to scale through acquisitions without overpaying.
The Acquisition Sourcing Framework
Get the playbook for finding and pricing home service deals worth buying.
The Deal Structure Playbook
Know whether to fold a competitor into your shop or run them as their own brand.
The Operator-to-Operator Negotiation Script
Sit down with the other owner backed by a proven script — no overpaying.
The Sale-Ready Audit
Set up today so a buyer pays what the company is actually worth.
Plus more inside
$4,997 Value
The 9-Figure Operator’s Playbook · Vol. 03
Pricing
How to make more money on every job you sell.
Markup vs. Divisor — The Margin Breakdown
Recover the 5–15% margin most contractors leave on the table.
The Divisor Method Pricebook
Use the pricebook that protects margin automatically.
The Gross Profit Per Man-Day Filter
Filter every job before it ever gets quoted.
Overhead Per Man-Day + Billable Efficiency
Watch the two numbers most owners ignore until it's too late.
The Margin Adjustment Cadence
Hold pricing through vendor and labor cost shifts.
Plus more inside
$4,997 Value
The 9-Figure Operator’s Playbook · Vol. 04
Corporate Structure
How to keep more of the money you make.
The Tax Strategy for Scaling Shops
Cut the tax bill that quietly grows with revenue.
The LLC vs. S-Corp Restructure Decision
Know when your current entity starts costing more than it saves.
The Owner's Comp Strategy
Pay yourself the right way without overpaying the IRS.
The Asset Protection Stack
Plug in the liability firewall most contractors skip.
Plus more inside
$2,997 Value
The 9-Figure Operator’s Playbook · Vol. 05
Financials
How to stop feeling broke and spend money confidently.
The P&L Walkthrough — Line by Line
Run the business off your P&L — not the bank balance.
Job Costing + Field Accountability
Spot margin leaks before they ever hit cash.
The Assets, Liabilities & Equity Playbook
Decode every number on the balance sheet without the accountant-speak.
The Operator's Cash Flow Rhythm
Make "profitable but broke" impossible.
The Contractor Financial Ratios Scorecard
Know if you're really ready to scale.
Plus more inside
$7,997 Value
The 9-Figure Operator’s Playbook · Vol. 06
Marketing
How to turn $1 of marketing into $10.
The Positioning & Differentiation Framework
Stop competing with the cheapest guy in town.
The Lead-Generating Website Blueprint
Plug in the website blueprint that produces calls, not impressions.
Google Business Profile Mastery
Win local SEO so the phone rings on autopilot.
The Paid Ads Playbook — LSAs, Google, Facebook & Lead Aggregators
Run paid ads at a known cost-per-booked-job.
The Follow-Up & Lifetime Value System
Resurrect dead leads everyone else lets die.
The 144-Minute Service Guarantee
Turn every install into a 5-star review.
Plus more inside
$9,997 Value
The 9-Figure Operator’s Playbook · Vol. 07
Operations
How to take a month off without anything falling apart.
The Scheduling & Capacity Planning Grid
End the daily dispatch fire drill.
The Quality Control Checkpoint System
Cut callbacks before they cost the next job.
The Inventory & Asset Management Framework
Get every truck stocked right, every time.
The Metrics & KPI Dashboard
Plug in the dashboard layer for visibility you've never had.
The SOPs & Systems Framework
Get the operation documented so it runs without you.
The Operator's Growth Sequence
Scale without breaking the business.
Plus more inside
$9,997 Value
The 9-Figure Operator’s Playbook · Vol. 08
Human Resources
How to hire and retain good talent forever.
The Workforce Planning Framework
Plug in the hiring pipeline that works in any labor market.
The Structured Onboarding System
Get new hires productive in days, not months.
The Performance & Accountability Playbook
Run real performance management without becoming HR yourself.
The Pay-for-Performance Ladder
Keep your best people loyal.
The Trades-Specific HR Stack
Get compliance, risk, and safety covered.
Plus more inside
$3,997 Value
The 9-Figure Operator’s Playbook · Vol. 09
Leadership
How to build culture and leadership that runs without you.
The Leadership Transition Sequence
Step out of doing the work and into leading it.
The Authority Foundations Framework
Get the credibility, respect, and authority your team actually follows.
The Manager Development Playbook
Promote techs into managers without watching them flounder.
The Performance Conversation Script
Run accountability without becoming the bad guy.
The Owner's Decision Framework
Decide under pressure without flinching.
The Succession Stack
Get standards and culture that hold up after you sell.
Plus more inside
$9,997 Value
The hidden cost
Here’s what nobody tells you you’re losing right now.
When you go to sell your home services company, a buyer doesn’t pay you what you think it’s worth. They pay for what’s documented, trained, and transferable.
Right now, your operation lives in your head. Every script. Every system. Every SOP. That’s not a business — that’s a job with extra steps. And a buyer pays you accordingly: 2x EBITDA. Sometimes less.
The same shop with documented playbooks, trained operators, and a system a buyer can read on diligence day? 4x EBITDA. Sometimes higher. That gap doesn’t open the day you sell. It’s open right now — and every month you don’t close it, the bill grows.
On a $5M EBITDA shop
−$10 million
evaporates the day you sell.
What it actually costs you
$64,973 a la carte.
$997/m with us.
One library. Run it as Real American Grit, or fully rebrand it as your own.
MOST POPULAR
STANDARD
The Full Library
Every department. Every operator on your team.
- All 9 department curricula
- Quizzes + certificates per course
- Owner dashboard with progress tracking
- 23-day Sales Huddle Series
- Quarterly content drops
- Lock in $997/m before it goes to $1,497/m
WHITE-LABEL
Make It Yours
Everything in Standard — fully rebranded as your company’s own.
- Everything in Standard
- Certificates issued under your company name
- Training portal branded as your operation
- Looks like the entire system was built in-house
- Use it as a recruiting and retention edge
- Lock in $1,497/m before it goes to $1,997/m
Lock in your launch rate today — the price you join at is the price you keep.
Your business is worth what your systems are worth.
Right now, the operation runs on what’s in your head. That’s not a business — that’s a job. Hand it over.